Marketing

Sponsorship is the easiest path to increased exposure and marketing riches through auto racing. Rodger's GT car could become a rolling billboard for your product and services. It's not hard—Rodger will work with you and your company to tailor sponsorship to whatever best serves your needs and however deeply you wish to become involved. It may be as simple as your company's logo, graphics or message on a body panel. Or it could be full, sole sponsorship of his car, as is often seen in NASCAR.

If you desire to secure full sponsorship, there are many ancillary benefits to this arrangement. In addition to sporting your company's logos, graphics and message on Rodger's professionally built, maintained and raced Grand American GT race car, you as the sponsor will receive race day passes and full access to the racing pits wherever Rodger's team is racing. Full sponsorship will also permit full and exclusive access to Rodger, his team and also in-car racing video footage for use in your commercials, marketing, advertising and motivational programs.

If desired, your company can benefit from events such as an in-house "Race Day," where Rodger's racing car will be transported to your company's office, allowing your employees to share in the excitement as it is right there. Imagine them seated in and posing for photos behind the wheel of their company's racing car that may have seen battle on the track just days before. If noise ordnances, insurance regulations and your company's policies permit, Rodger can even fire up the engine. It will send a chill down everyone's spine, hearing up-close the staccato crackle and roar of a modified, nicely cammed racing engine.

Rodger has extensive contacts in the racing world and is currently appraising potential GT racecars for purchase. He has a long-standing association with RTG Motorsports, a team comprised of highly seasoned professionals with vast experience in road racing. Just as importantly, RTG Motorsports is in good standing and highly respected by Grand Am officials, which helps in making sure that nothing prevents us from competing. Not only will RTG Motorsports handle car preparation, racing, pit-work and maintenance, they will also transport the car to the different racing venues. Every penny of your sponsorship money will go toward maximum exposure of the car at as many tracks and promotional venues as possible.

"My association with your company will be fun, productive and mutually beneficial. It will deliver maximum exposure of your products and/or services in the most positive way possible. Racing is unpredictable but with my management and driving skills, engineering background and many years of racing experience, everything possible will be done to ensure that our car, our team and our sponsors will always finish first—if not on the podium, then at least in the public's heart and mind."

Grand American Road Racing Association was established in 1999 to bring stability to professional endurance road racing in America . Since then the Rolex Sports Car Series and Grand-Am Cup Series have established themselves as the premiere, professional racing organization for American teams and American fans. Races take place all across North America , with races included in Canada and Mexico . Currently, competition is divided into four classes of racers: Daytona Prototypes, GT (Grand Touring) , Grand- Am Cup Street Stock Series.

If you would like further information on Grand American Road Racing, you can examine their website at www.imsa.com